{"title":"Icônes de style","description":null,"products":[{"product_id":"french-army-80s-kaki-cotton-vintage-bucket-hat-bob","title":"Vintage 80's French Army Kaki herringbone Cotton bucket hat","description":"\u003cp\u003eVintage 80s French Army kaki green cotton bucket hat manufactured  by Cerisay C.S.V official french army clothing, dated 1984 in a very good vintage condition.\u003c\/p\u003e\n\u003cp\u003eSize tag 55 Measurements Head size circumference 51 cm - 20\" Total High 19 cm \u003c\/p\u003e\n\u003cp\u003epictures are part of description\u003c\/p\u003e","brand":"Maison W vintage","offers":[{"title":"Default Title","offer_id":53175044866386,"sku":null,"price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1066\/2890\/7346\/files\/837a5246-il_fullxfull.6104564432_hm66.jpg?v=1775895452"},{"product_id":"vintage-80s-turquoise-necklace-sterling-silver-native-south-west-america-jewelry","title":"Vintage 1980s Turquoise \u0026 sterling silver native American Necklace","description":"\u003cp\u003eVintage 80s real Turquoise stones beads and Sterling silver hook closure Native American Necklace. Mesures 43 cm Total Length\u003c\/p\u003e","brand":"Maison W vintage","offers":[{"title":"Default Title","offer_id":53175044964690,"sku":null,"price":150.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1066\/2890\/7346\/files\/7b7be73a-il_fullxfull.5093926802_cywj.jpg?v=1775895877"},{"product_id":"helmut-lang-1998-iconic-painter-jeans-vintage-sz-us-26","title":"Vintage Helmut Lang 1998 Iconic Painter Blue Jeans  sz US 26","description":"\u003cp\u003eHere is an Helmut Lang Vintage original from the first production in 1998 (not the re-edition of 2017) Iconic Painter jeans and Rare to find. Five pockets Robust Buttoned fly and belt loops Beautiful vintage wash color and blue broken denim japanese fabric decorated with white paint splatters design Straight relaxed cut in a very good condition\u003c\/p\u003e\n\u003cp\u003eSize tag 26 - 100 % cotton - Made in Italy\u003c\/p\u003e\n\u003cp\u003eMeasurements taken flat • cm | Inches\u003c\/p\u003e\n\u003cp\u003e • Waist 36 cm 14.17\" - Total waist 72 cm - 28.34\"\u003c\/p\u003e\n\u003cp\u003e • Hips approx. 48 cm - 19\"\u003c\/p\u003e\n\u003cp\u003e • Length at side 108 cm - 42.5\"\u003c\/p\u003e\n\u003cp\u003e• Inseam 84 cm - 33\"\u003c\/p\u003e\n\u003cp\u003e • front rise 24.5 cm - 9.64\"\u003c\/p\u003e\n\u003cp\u003e• opening 19 cm - 7.48\"\u003c\/p\u003e\n\u003cp\u003eVery good vintage pre owned clean condition\u003c\/p\u003e\n\u003cp\u003ePictures are part of description\u003c\/p\u003e\n\u003cp\u003eHelmut Lang first released the Painter Jean in 1997 for his spring Summer 1998 menswear collection. A classic cut Five pocket denim Jean, it takes inspiration from tje rigid Levis 501 XX. Helmut Lang's Painted jeans adopt the signified associations of hard work and ruggedness linked to the garment's original purpose as a workwear staple within different context: art and fashion. Their sleek style is characteristic of the austrian creativés minimalist approach to avante-garden design, reconstructing an American classic and reworking its meaning through playful destruction. Lang sells the artist's studio look with a sense of refinement and purity. Helmut Lang Painter Jeans over Time The popularity of the Helmut Lang Painter Denim remains high today, with a cult following and continued updates to the silhouette featuring throughout the late 1990s and 2000s. The most classic are the indigo denim and white paint colourway, as well as the rarer mimitary paint of 1999. How the Painter jeans influenced Mainstream Fashion. Established fashion houses,whether inspired by Hellut Lang have developped Painter Jeans for their own collections over the years. Dior Homme, Junya Watanabe are just few names. The Enduring popularity of the jeans In 1999, Alexander Mqueen was pictured posing in his personal pair of Langs Painter jeans, a mark of garments worth being worn by such a coveted designer. The cover of the 2001 album 'Get ready' by New Order featured Nicolette Krebitz in a pair of indigo Painter jeans. 2017 saw the Helmut Lang ´re-edition' collection, in which a remake of the original spring 98´ Painter Jeans features as a key component. \u003c\/p\u003e","brand":"Maison W vintage","offers":[{"title":"Default Title","offer_id":53175046766930,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1066\/2890\/7346\/files\/debcbe4d-il_fullxfull.5246457762_n5m1.jpg?v=1775981398"},{"product_id":"vintage-overdyed-red-champion-logo-sweatshirt","title":"Vintage Overdyed Red Champion logo Sweatshirt","description":"\u003cp\u003eVintage 80's 90's Overdyed and trash Red Champion crewneck raglan  Sweatshirt Boxy cut  mid weight very comfy and soft touch.\u003c\/p\u003e\n\u003cp\u003esize M\/L \u003c\/p\u003e\n\u003cp\u003emeasures pit to pit 56 cm | 22\"\u003c\/p\u003e\n\u003cp\u003ehigh 63 cm | 25\"\u003c\/p\u003e","brand":"MAISON W. ","offers":[{"title":"Default Title","offer_id":53186025324882,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1066\/2890\/7346\/files\/88207ADB-718F-4E24-9432-1C44DEE3741B.jpg?v=1784194831"},{"product_id":"vintage-70s-christian-dior-brown-monogram-speedy-32-bag","title":"Vintage 70's Christian Dior brown monogram Boston bag 32","description":"\u003cp\u003evintage 1970's Christian DIOR monogram Boston bowling bag\u003cbr\u003emade in France 🇫🇷\u003cbr\u003e\u003cbr\u003eBrown Genuine leather handles and trim \u003cbr\u003ebrown monogram Canvas \u003cbr\u003ezip closure\u003cbr\u003einside lined in khaki cotton with one zippered pocket no stains, no marks\u003cbr\u003eChristian Dior BAGAGES \/ PARIS made in France\u003cbr\u003e \u003c\/p\u003e\n\u003cp\u003emeasures\u003cbr\u003eLength 32 cm • 12 1\/2\"\u003cbr\u003eheight 20 cm • 7.9\"\u003cbr\u003eDepth approx. 16 cm • 6.3\"\u003cbr\u003ehandle length 34 cm • 13.4\"\u003cbr\u003ehandle drop 14 cm • 5.5\"\u003c\/p\u003e","brand":"MAISON W. ","offers":[{"title":"Default Title","offer_id":53213997203794,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1066\/2890\/7346\/files\/53E46C4C-DE13-4A30-8828-1A6B9D776507.jpg?v=1776320483"},{"product_id":"rare-vintage-80s-ralph-lauren-polo-western-cowboy-floral-inlay-boots-7-5-38-made-in-usa","title":"Rare Vintage 80's Ralph Lauren Polo Western cowboy floral Inlay Boots 7.5 \/38 made in usa","description":"\u003cp\u003eAwesome pair of Vintage Ralph Lauren Polo Western cowboy boots from 80s\u003cbr\u003eDaisy\/ Floral inlay designs in butter Tan color\u003cbr\u003eRL signature topstiching on the pull-on-straps.\u003c\/p\u003e\n\u003cp\u003eLabel : Polo Ralph Lauren Western \u003cbr\u003eMade In USA 🇺🇸\u003cbr\u003eWomen's size 7 1\/2 B (seems to be a true size) 38 EU\u003c\/p\u003e\n\u003cp\u003eMeasures:\u003cbr\u003eHeel-to-toe (outsole) 10 1\/4 inches\u003cbr\u003eWidth (outsole) 3 1\/4 inches\u003cbr\u003eHeel height 1 1\/2 inches\u003c\/p\u003e\n\u003cp\u003econdition:\u003cbr\u003every good, gently used\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MAISON W. ","offers":[{"title":"Default Title","offer_id":53214172512594,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1066\/2890\/7346\/files\/Photoroom_20260416_085850.jpg?v=1776699637"},{"product_id":"rare-vintage-70s-levis-684-bell-bottom-denim-made-in-usa-s","title":"Rare Vintage 70's Levi's 684 Bell Bottom Denim made in usa S","description":"\u003cp\u003eLEVI'S 684 vintage 70s icon Denim\u003c\/p\u003e\n\u003cp\u003ethis is one rare absolute gorgeous Levi's jeans from the 70s!\u003cbr\u003every soft and beautiful aged fadded denim light blue color , just the *Perfection* in Vintage Levi's \u003cbr\u003ehighwaisted but not too much, it figures the perfect slender line and back, \u003cbr\u003ethese pair is especially stunning in color and soft aged denim touch.\u003c\/p\u003e\n\u003cp\u003eThe only inconvenient of this pair of jeans is... that you have to fits in !! if you do.. you will be the most lucky in the world !\u003c\/p\u003e\n\u003cp\u003eHighwaisted Flare, Bell bottom, Orange Tab.\u003cbr\u003eLevi's metal brass zipper\u003cbr\u003e100% cotton\u003cbr\u003e \u003cbr\u003e# 684 0217\u003cbr\u003emade in Usa\u003c\/p\u003e\n\u003cp\u003einside Tag's Size is unreadable but it will fits from 26 to 28 actual sizing depend of how you would wear.\u003c\/p\u003e\n\u003cp\u003eVINTAGE 70S SIZES ARE SMALLER THAN ACTUAL PLEASE check real measurements\u003cbr\u003etaken flat\u003c\/p\u003e\n\u003cp\u003ewaist 38 cm = 15\"\u003cbr\u003erise 25 cm = 10\"\u003cbr\u003eHips 45 cm = 17 1\/2\"\u003cbr\u003eInseam 82 cm = 32 1\/2\"\u003cbr\u003eLeg opening 29 cm = 11.41\"\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003econdition: vintage used \u003cbr\u003enoticed : 2 fronts pocket was cut out inside, waist hole button is few unstitched but easy to repair.\u003c\/p\u003e","brand":"MAISON W. ","offers":[{"title":"Default Title","offer_id":53214812701010,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1066\/2890\/7346\/files\/F5014F21-E487-493E-86FB-E7EC7280836B.jpg?v=1776331853"},{"product_id":"very-rare-vintage-60s-snoopy-red-baron-mayo-spruce-sweatshirt-s","title":"Very Rare vintage 60's Snoopy Red baron Mayo Spruce sweatshirt S","description":"\u003cp\u003every rare to find and highly collectible\u003c\/p\u003e\n\u003cp\u003eSnoopy vintage 60s- 70s sweatshirt by Mayo Spruce \u003cbr\u003eMade in usa 🇺🇸\u003cbr\u003eSnoopy Flying ace \"Curse you, Red Baron!\"\u003cbr\u003eFadded Orange color printed black\u003cbr\u003e90 % Cotton - 10% polyester\u003cbr\u003eSchultz signature • A peanuts sweatshirt copyright 1965 by United Features Syndicate Inc\u003c\/p\u003e\n\u003cp\u003eFiguring Snoopy Flying ace on the top of his Dog House \"Curse you Red Baron !\"\u003cbr\u003ein reference to Manfred von Richthofen (1892-1918), the mythic WWI Flying ace, fighter pilot most famously knew as \"The Red Baron\" He was the ace-of-aces of the war.\u003c\/p\u003e\n\u003cp\u003eRichthofen was mentioned regularly in the comic strip Peanuts, by Charles Schulz, and was included in subsequent television specials as a running gag. Charlie Brown's beagle Snoopy frequently fantasized about being a World War I flying ace. \u003cbr\u003eIn his daydreams, he imagined his dog house to be a Sopwith Camel and carried a personal grudge against the Red Baron, whom he imagined to be his arch enemy. In spite of Snoopy's best efforts, however, the \"Baron\" always shot him down with little difficulty, leading Snoopy to curse the Baron for his success and swear to one day shoot him down.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSIZE\u003cbr\u003eSize tagged Small 34\"-36\"\u003cbr\u003esmall size best fits - xs also good for kid 10-12 Years approx. or smaller to fit oversize\u003c\/p\u003e\n\u003cp\u003eCheck measurements if you have are lucky 🍀 to fit.\u003c\/p\u003e\n\u003cp\u003emeasurements taken flat\u003cbr\u003e• armpit 43 cm ~ 17\"\u003cbr\u003e• length taken center back 44 cm ~ 17 1\/2\"\u003cbr\u003e• waist band \/Hem unstretched 40 cm ~ 16\"\u003cbr\u003e• sleeves Length from base of collar to cuff' end 56 cm ~ 22\"\u003cbr\u003e• shoulders approx calculated to be 34-36 cm 14\" \u0026lt; 15\"\u003c\/p\u003e\n\u003cp\u003eCONDITION \u003cbr\u003eVery Good vintage general condition for its age!\u003cbr\u003eNoticed \u003cbr\u003e• 1 small rip on right shoulder\u003cbr\u003e• small unstitched part at right cuff (could be repaired )\u003cbr\u003e• 1 very small rip at left cuff\u003cbr\u003e• 3 tiny point stains looks like pencil points (probably removable with special product)\u003c\/p\u003e\n\u003cp\u003eI do not repair because of it s part of the charming vintage condition\u003c\/p\u003e\n\u003cp\u003eAsk for close up pictures for details if you need\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003ePictures are part of description\u003c\/p\u003e","brand":"MAISON W. ","offers":[{"title":"Default Title","offer_id":53316235755858,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1066\/2890\/7346\/files\/2D8C96AE-EE1D-48A6-8400-A4036781EE4A.jpg?v=1776514827"},{"product_id":"vintage-80s-closed-by-marithe-francois-girbaud-men-blue-jeans","title":"Vintage 80's Closed by Marithé \u0026 François Girbaud Men Blue Jeans","description":"\u003cp\u003eVintage 80's CLOSED by Marithé \u0026amp; François Girbaud solid cotton Denim , 5 pockets jeans , zipper closure\u003c\/p\u003e\n\u003cp\u003etag Size 52IT \/ 36 US (Men)\u003c\/p\u003e\n\u003cp\u003emeasurements to check\u003c\/p\u003e\n\u003cp\u003ewaist 42 cm\u003c\/p\u003e\n\u003cp\u003ehips approx 56 cm \u003c\/p\u003e\n\u003cp\u003efront rise 37 cm | back rise 41 cm\u003c\/p\u003e\n\u003cp\u003eLength at side 107 cm | Inseam 77 cm\u003c\/p\u003e\n\u003cp\u003ecuisses approx.30 cm | knees approx.26 cm\u003c\/p\u003e\n\u003cp\u003ebottom opening 19.5 cm\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003epictures are part of description\u003c\/p\u003e","brand":"MAISON W. ","offers":[{"title":"Default Title","offer_id":53243656044882,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1066\/2890\/7346\/files\/49BDE8E8-BEBA-4F7F-96D2-EB809BCDC92D.jpg?v=1776620054"},{"product_id":"very-rare-vintage-70s-mickey-mouse-front-back-grey-sweatshirt-m","title":"Rare vintage 70's Mickey Mouse Front Back grey sweatshirt M","description":"\u003cp\u003eVery rare vintage end of 70´s Mickey Mouse Heather grey raglan sweatshirt mid weight soft touch  and comfy\u003c\/p\u003e\n\u003cp\u003eBest fits M or under for oversize\u003c\/p\u003e\n\u003cp\u003epit to pit  52 cm | Length 68 cm\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MAISON W. ","offers":[{"title":"Default Title","offer_id":53278724063570,"sku":null,"price":150.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1066\/2890\/7346\/files\/D4DEB042-6C9E-4567-A8EC-3710B759BF61.jpg?v=1777043377"},{"product_id":"vintage-charvet-striped-white-and-red-buttons-shirt","title":"Vintage Charvet striped white and red buttons shirt","description":"\u003cp\u003eCHARVET Paris Place Vendôme\u003cbr\u003eluxury tailor made cotton poplin white and red striped button down shirt\u003cbr\u003evintage estimated c.1970\u003c\/p\u003e\n\u003cp\u003eRed and white stripes (rare Charvet fabric)\u003cbr\u003eWhite Collar and white cuffs\u003cbr\u003eMen cut light fitted \u003cbr\u003eside splits\u003cbr\u003elabel : Charvet Place Vendôme - PARIS\u003cbr\u003esize tag 37\u003c\/p\u003e\n\u003cp\u003eMEASUREMENTS taken laying flat in cm \u0026amp; inches\u003cbr\u003e• shoulders 38 cm - 15\"\u003cbr\u003e• armpit\/ bust 50 cm - 20\"\u003cbr\u003e• waist 45 cm - 18\"\u003cbr\u003e• sleeves 62 cm - 24.4\"\u003cbr\u003e• cuffs width 10 cm - 4\"\u003cbr\u003e• arms width 17 cm - 6.7\"\u003cbr\u003e• length taken center back from base of collar to bottom 75 cm - 30\"\u003cbr\u003e• armpit to bottom 52 cm - 20 3\/4\"\u003cbr\u003e• collar neck size ø 35 cm - 14\"\u003c\/p\u003e\n\u003cp\u003eCONDITION\u003cbr\u003every good general vintage pre owned clean condition \u003cbr\u003ewhite is a little bit faded\u003c\/p\u003e\n\u003cp\u003enoticed \u003cbr\u003e • one very small repair located at waist on the side\u003cbr\u003e• very small use at right collar tip \u003cbr\u003e(ask for close-up pictures if you need)\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAbout\u003cbr\u003eCHARVET Place Vendôme - Paris \u003cbr\u003eis a French high-end shirt maker and tailor located at 28, Place Vendôme in Paris, France.\u003cbr\u003eIt designs, produces and sells bespoke and ready-to-wear shirts, neckties, blouses, pyjamas and suits, in the Paris store and internationally through luxury retailers.\u003c\/p\u003e\n\u003cp\u003eThe world's first ever shirt shop, Charvet was founded in 1838. Since the 19th century, it has supplied bespoke shirts and haberdashery to kings, princes and heads of state. It has acquired an international reputation for the high quality of its products, the level of its service and the wide range of its designs and colors. Thanks to the renown of its ties, charvet has become a generic name for a certain type of silk fabric used for.\u003c\/p\u003e\n\u003cp\u003eThe store was founded in 1836 or in 1838 by Joseph-Christophe Charvet, known as Christofle Charvet (1809–1870).\u003cbr\u003eHis father Jean-Pierre, native of Strasbourg, had been \"curator of the wardrobe\" for Napoleon Bonaparte, a position created at the beginning of the Empire.\u003c\/p\u003e\n\u003cp\u003eChristofle Charvet created the first shirtmaker store in Paris, for which the new term chemisier (shirtmaker) was coined. The development of this specialty trade was favored by a change in men's fashion, with more importance given to the waistcoat and the shirt collar. Previously, shirts were generally made by linen keepers with fabric provided by the customer, entirely of rectangles and squares but in this store of a new kind, clients were measured, fabric selected and shirts made on site. There were no shaping seams and no need for shirt patterns. \u003cbr\u003eThe new kind of shirt was called chemise à pièce (yoked shirt). \u003cbr\u003eIn 1839, Charvet already had some imitators, but still the \"best supply\".\u003cbr\u003eThe same year, Charvet held the title of official shirtmaker to the Jockey Club, a very exclusive Parisian circle which had about 250 members, mostly aristocrats, who, despite the name of their club, were more interested in elegance than horses. Being a member was a necessary step in order to become a lion, the term used then for a dandy.\u003c\/p\u003e\n\u003cp\u003eJoseph-Édouard Charvet, known as Édouard Charvet, (1842–1928) succeeded his father Christofle in 1868. He in turn was joined in the early 20th century by his three sons, Étienne, Raymond and Paul.\u003c\/p\u003e\n\u003cp\u003eThe store moved to place Vendôme in 1877. This move reflected a shift in the center of the Parisian high society and the growing importance for fashion of both rue de la Paix, where the house of Worth had opened in 1858, and the palais Garnier against the Théâtre Italien, closer to Charvet's original location. Though Charvet began to offer women's blouses and men's suits in its new store, men's shirts remained the house's specialty.\u003c\/p\u003e\n\u003cp\u003eAn American journalist, visiting the store in 1909, reported \"there were shirts of every variety and almost every color, artistic enough to make one long for them all, and each and every one most beautifully made. The store was noted for its displays, compared in 1906 to Loie Fuller performances and Charvet paid an \"immense salary\" to the window decorator, who displayed \"each day a new series\", producing \"veritable works of art in his harmonious combinations of scarves and handkerchiefs and hosiery\".\u003c\/p\u003e\n\u003cp\u003eCharvet remains the oldest shop on place Vendôme, which explains both the inclusion of the location into the firm's name, and the use as a logoof the sun device, designed by Jules Hardouin-Mansart to ornate the handrails of the balconies of the Place, which was built in honor of Louis XIV, the Sun King.\u003c\/p\u003e\n\u003cp\u003eInternational recognition\u003cbr\u003eIn 1855 Charvet exhibited shirts and drawers at the Paris World's fair. When the king-to-be Edward VII visited the fair, he ordered Parisian shirts, as many other foreign visitors did and remained a loyal customer of Charvet, \"honoring him during forty years with a special kindness\". Charvet created for the prince of Wales a certain style of shirt collar, the stand-up turn-down collar, also referred to as the H.R.H. collar, which became very popular at the end of the 19th century. \u003cbr\u003en 1863, Charvet was considered the first producer of fine shirts in Paris, claiming superiority \"for taste and for elegance\" on cuffs, bib and fit. Charvet developed its specialization in royal trousseaux. Other royal patrons confirmed this princely speciality of Charvet, such as Alfonso XII of Spain (1878), Antoine, duke of Montpensier (1879), Philippe, comte de Paris (1893), sultan Abdul Hamid II..\u003cbr\u003eThe clientele of Charvet also included artists such as Charles Baudelaire, George Sand, Alfred de Musset, Verlaine, Offenbach, the French president Paul Deschanel, noted for his elegant Charvet cravats. but also members of the high society gravitating around dandies such as Robert de Montesquiou and Evander Berry Wall, or artists as Jean Cocteau, who called Charvet \"magic\" and wrote that it is \"where the rainbow finds ideas\"and his friend Sergei Diaghilev. According to Proust, whose shirts, ties and waistcoats were from Charvet.\u003c\/p\u003e\n\u003cp\u003eCharvet shirts were imported into the United States as early as 1853. By 1860, Charvet's shirts turnover was equally divided between luxury bespoke shirts sold in the Paris store and ready made shirts for export, particularly to Russia, Great-Britain and Havana. Also, following the custom of the time, designs and models were sold to American stores, to be locally reproduced.In the 1920s, Charvet's name was associated in the United States with linen fabrics in \"startingly floreated\" patterns, used for shirt bibs and cuffs. Nevertheless, into the middle of the 20th century, Charvet was selling only bespoke shirts in the Paris store. In 1908, Charvet was the first European company to import American suits hand tailored in Chicago.\u003c\/p\u003e\n\u003cp\u003eLike many European companies, Charvet was greatly affected by World War I : \"our looms have been destroyed, our collections pillaged, our printing blocks burned\". Nevertheless, it continued to send representatives to the United States to show collections of novelties.\u003c\/p\u003e\n\u003cp\u003eAfter 1912, with the development of the Art Deco style, Charvet, along with fashion designer Paul Poiret, started to commission art work from the French painter Raoul Dufy, the \"granddaddy of modem chic\".\u003cbr\u003eThis was followed by more silk squares, woven silk fabrics for vests and printed ramie fabrics for dressing gowns and shirts. Some famous customers of the period were fashion designer Coco Chanel and the Maharadjah of Patiala who once placed a single order of 86 dozen shirts.\u003cbr\u003eIn the late 1920s, Charvet was considered to produce \"the finest cravats in the world\".\u003cbr\u003eIn the 1930s, some window displays were made by painters as André Derain or Maurice de Vlaminck.\u003c\/p\u003e\n\u003cp\u003eWhen in 1965 the Charvet heirs sought to sell the firm, they were contacted by an American buyer. The French government, knowing Charvet had been for a long time General de Gaulle's shirtmaker, grew concerned. The French Ministry of Industry instructed Denis Colban, Charvet's main supplier, to locate a French buyer. Rather than approaching investors he decided to purchase the company himself.\u003cbr\u003eUntil then, Charvet was operated in much the same way as it had been since its foundation: a customer was shown only what he requested, in most cases something fairly conservative.\u003c\/p\u003e\n\u003cp\u003eAfter Mr. Colban bought the firm, things changed. The change started when Baron Rothschild came into the store and asked to see some shirting fabrics, one of which was pink. When M. Colban, following previous Charvet practice, advised against the color, the Baron retorted, \"If not for me, who is it for?\" Some time later, Nelson Rockefeller requested some shirt swatches be sent to New York. Bold stripes and unusual colors were sent and eventually selected. Colban had changed Charvet's policies as well as its role in the design process with the customer.\u003cbr\u003eA few years after, he was one of the first of many famous European shops and designers to sell ready-to-wear shirts, ties and accessories to Bergdorf Goodman.\u003cbr\u003eHowever, even while developing these new pre-made lines of products, Colban always insisted on the bespoke aspect of the firm as its core identity.\u003c\/p\u003e\n\u003cp\u003eColban refused numerous offers to sell the company, maintaining the single store in Paris and continuing the house as a family business. After his death in 1994, the company has been managed by his two children, Anne-Marie and Jean-Claude.\u003c\/p\u003e\n\u003cp\u003eModern customers include French presidents François Mitterrand and Jacques Chirac, American presidents John F. Kennedy and Ronald Reagan, French actors Catherine Deneuve and Philippe Noiret, American movie stars Gary Cooper, Yul Brinner but also Sofia Coppola and Bruce Willis, fashion designers Yves Saint Laurent...\u003c\/p\u003e\n\u003cp\u003eCharvet today\u003cbr\u003eOf the five most prominent French shirtmakers of the 20th century—Bouvin, Charvet, Poirier, Seelio, and Seymous—all but Charvet have closed. It is also the only remaining shirtmaker on Place Vendôme.\u003c\/p\u003e\n\u003cp\u003eThe goal of the company is to give its customers the option to custom order or customize everything it sells, from neckwear (including bow ties) to underwear, with \"the idea that a garment that carries a personal stamp exceeds any other form of luxury\". Bolts of fabric on display throughout the store can be held against oneself to see how they really look. Charvet creates exclusive fabrics for all its collections and prides itself of going a long way to satisfy customers, remaking on request ties purchased years earlier or changing a shirt's frayed collar and cuffs.\u003c\/p\u003e\n\u003cp\u003eStore\u003c\/p\u003e\n\u003cp\u003eThe Place Vendôme store\u003cbr\u003eThe store is located in one of the hôtels particuliers of Place Vendôme, Number 28. This building has a three-story Jules Hardouin Mansart facade, behind which Charvet occupies seven floors, each owner on the Place having built to his own needs. This is the only store directly operated by Charvet.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eCharvet Shirts\u003cbr\u003eThe \"unique\" care for precision and symmetry expresses French classicism and is, according to Marie-Claude Siccard, a paradigm of the care for quality in luxury products.\u003cbr\u003eIn particular, a lot of attention is given to the regularity of stitches and the matching of patterns. On a typical striped ready-to-wear shirt and unlike most other makes, the placket is matched with the front, the face of the collar with the bottom, the collar stripes line up with the yoke stripes, the yoke stripes with the sleeve stripes, the sleeve stripes with the sleeve placket stripes, and finally the shade of yarn used for the buttonholes is matched to the stripe, the whole process creating the feeling the shirt is all one piece.\u003cbr\u003e The yoke is one-piece and curved to follow the back. The left cuff is made one-quarter inch longer than the right to allow for the watch. The allowance is lower for made-to-order shirts. The cuff is made more or less wide, depending if the customer wants his watch to remain hidden under the cuff or to show. \u003cbr\u003eAccording to a Charvet representative, many customers have two different types of shirts: those for evening wear, intended to be worn with a flat watch, and the others for day wear, with a thicker watch. For men, shirt tails are square and vented for a clean look.\u003c\/p\u003e\n\u003cp\u003eFor women, they are rounded, with a signature side-seam gusset. The collar is very clean-cut, made from six layers of unfused cloth for a dressy, yet not stiff, appearance. Instead, a free floating stiffener aims to provide more comfort and a better shape. The stitching on a standard collar is four millimeters from the edge. The stitching of the top and the edges are precise and well-planned. The shirts are stitched with twin rows of single-needle tailoring, sewn one row at a time for minimum puckering and maximum fit. There are twenty stitches per inch. Buttons are made from Australian mother-of-pearl, cut from the surface of the oyster shell for added strength and greater color clarity. For formal shirts, bibs are hand pleated. Though its traditional ready-to-wear shirts are trim, the company has also introduced in 2009 a \"slim fit\" line.\u003c\/p\u003e\n\u003cp\u003eThe care involved in the process of making a bespoke shirt is, according to Lara Marlowe, an expression of French perfectionism. It requires a minimum of 28 measurements and an initial version made in basic cotton. The fit is \"full and snug at the same time\". The minimum order is one shirt. There are only fifty shirt-makers working in the Saint-Gaultier atelier and only one person works on a shirt at a time, whether custom or ready-to-wear, doing everything except for the buttonholes and pressing the shirt. Each shirt takes thirty days to complete.\u003c\/p\u003e","brand":"MAISON W. 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